Delivering new science to physicians

Delivering new science to physicians - FAST!

PeerView inSession Initiatives use thought-leaders to present science to your key physicians via a multi-channel, multi-media approach. Intended and prepared as an educational update, inSession Initiatives reflect current medical data from physician experts themselves, based on data presented at medical meetings, events and/or highlighted in international medical literature.

InSession comprises one or a series of interviews with thought-leaders, about the science behind your products, delivered directly to an audience of key physicians and other customers of interest. These interviews, each between 4 and 5 minutes in length, consist of coordinated audio and slide presentations formatted specifically for online broadcast. Physicians can view presentations on-demand and replay them any time by logging on to www.peerviewpress.com, thus extending the reach of your science. Your inSession presentations are also made available to all eligible users (i.e. physicians with an interest in the therapeutic areas to which your clinical data is relevant) of PeerView Press and Doctor's Guide Web sites.

Key physicians (i.e. physicians that are identified by practice profile) are informed about your inSession via online intercepts, e-mail, direct mail, facsimile and CD-ROM. A most powerful attribute of inSession is the immediacy with which interviews - reporting just-released clinical data - are accessible from anywhere in the world by your key physicians.

In summary, inSession is:

•	A multi-channel approach to getting your science out FAST;
•	Benefiting from the credibility of thought-leaders;
•	Brought to life - on-demand - using multi-media tools;
•	A free subscription to an e-mail newsletter on recent clinical advances in therapeutic areas pertinent to each individual physician;
•	CD-ROMs featuring your science distributed to thousands of key physicians; and,
•	Increased reach for your medical conference initiatives.